In many ways, we live in an on-demand society. The news is available at the click of a smartphone's home button, and video games can provide instant entertainment wherever we go. Even television has progressed this way.

Indeed, many people are switching to streaming services to watch their favorite shows legally and immediately (or as long as it takes those shows to buffer, anyway!). And these streaming services are no small potatoes—the amount of content on them is staggering.

This rapid switch in how consumers use media might have left your business wondering if other services, such as commercial DIRECTV, are worth it.

If visitors to your hotel or tenants in your apartment already have streaming services on their phones or computers, why invest in things such as DIRECTV?

While streaming services are indeed a seemingly integral part of modern life, we at Aufderworld, as audio/visual consultants and A/V installation experts, are here to tell you that streaming services are never the be-all-end-all for your business and that you'd be wise to have an alternative up your sleeve to serve your guests properly.

Commercial Televisions With DIRECTV: A Reliable Customer Draw

The fact is that both streaming services and more traditional commercial TV uses have their strengths.

By refusing to invest in a package like those offered by DIRECTV, you'd be missing out on the successes of this format and leaving your guests in the dark.

Not all In-Demand Media is Available on All Streaming Services

For example, options such as NFL Sunday Ticket can bring your customers programs that their favorite services simply don't offer. DIRECTV gives your guests an exclusive opportunity to watch series they previously missed and check out each episode with hundreds of new movies and TV shows available that they can watch at any time. The collection of available viewing is also enormous, so there's something for everyone with DIRECTV. What better of a draw is there?

It's Not Always Practical for Your Customers to Use Streaming Services

Aside from asking, “What should I watch?” Some are asking, “How do I watch it?” There's frustration rising between all the different streaming platforms, and people are spending more time just trying to pick out what they will watch than sitting down and watching and having everything in one space like DIRECTV offers.

Worse yet, for those visiting a bar or restaurant, staring at one's phone at a bar is often considered quite rude. DIRECTV allows your customers to enjoy everything from premium sports to media together in a socially acceptable and enjoyable way.

Certain Customers Also Appreciate the Familiarity of Traditional Television

It's no secret that streaming services are changing consumers' viewing habits and behavior because they allow them to binge-watch and will enable them to watch their favorite shows at any time. Traditional TV had a linear model, which meant fixed commercial breaks and schedules and far less personalization. 90% of 18 to 24-year-olds have foregone traditional viewing and headed straight to their favorite streaming service.

But what about the rest of the population? It's estimated that adults aged 35 and up are foregoing streaming services and sticking with a more linear style of traditional TV for two very valid reasons.

Streaming services might be hard to grasp for some, especially members of your senior retirement home community. Others are simply not as interested in new tech, making them less apt to enjoy it or seek it out.

Provide them with an easier-to-use approach to cater to their comfort with DIRECTV.

Contact Aufderworld for Fast & Friendly A/V Service Today

From sports bars to retail, having the best AV tech can help keep your customers happy and put you ahead of your competition. Are you looking to install DIRECTV in your business and see for yourself what it can do for you? Aufderworld of Minneapolis would be happy to help. Give us a call today at 763-233-7700.