Is a sign always just a sign? In other words, does it matter how you get essential company information out, so long as it gets in front of its intended audience?

Take it from the audio-visual pros at Aufderworld: it absolutely does! As tech veterans serving various industries, we’ve seen firsthand how digital signage outperforms its non-electronic competitors repeatedly, shedding new light on businesses in customers’ eyes and revitalizing otherwise bland spaces.

Digital signage is a smart investment for almost any company. Below, Aufderworld discusses the benefits of upgrading to this lovely and luminescent way of conveying information.

1. Brighten Up a Place—Literally and Figuratively

Some digital signs give off a fair deal of light, which can be a nice bonus if you work in a difficult-to-illuminate space. But the bigger benefit is in their boldness.

Unlike traditional signs, they can draw the eye with movement, true-to-hue color, and brightness. They demand attention, no matter how busy the surroundings are, which has a number of applications.

You’ll make sure new staff know their way around, for instance, in no uncertain terms. Customers will also appreciate the guidance. With logistics taken care of, too, your employees will spend less time giving directions and more time getting work done.

2. Save Space

A lot of information needs to be conveyed to keep clients oriented in a business of any sort. Depending on your field, customers must stay up-to-date on day-to-day events, the weather, new deals, and more to get the best experience with your company and therefore return in the future.

But all this information can take up loads of space, leading to visual overload and confusion—not to mention a pretty ugly wall situation!

Save space and convey messages more efficiently with digital signage solutions. They can scroll through a series of informational points, which not only invites customers to stop and watch but also leaves you with much more room to make the space inviting.

3. Cut Down on Staff Strain

Traditional signage must be manually updated with each change. Manual updates can get quite time-consuming unless your idea of a sign is a bulletin board.

With a digital signage player, though, updating and programming are easy. As a digital signage company, we'll teach you everything you need to know! You’ll appreciate the extra time the modern audio-visual tech grants your staff—and they’ll appreciate it too.

4. Display Information & Updates in Real Time

Whether you’ve got announcements to disseminate, directions to supply, weather forecasts to display, news stories to circulate, or promotions to push, digital signage lets you do it all — in real-time.

No matter what kind of information you need your guests, customers, or clients to see or know, you can push it out to them in seconds with a digital signage display. Cloud-based systems can be particularly useful in this respect, since they allow you to make updates on the fly without needing a flash drive, memory card, or USB connection.

Here’s where your business should use digital signage to make the most impact.

5. Modernize the Guest Experience

The modern consumer expects a modernized customer experience, and implementing digital signage in your business will help you give your guests, clients, or customers what they’re looking for.

Gone are the days when a significant percentage of a business’s communication was plastered on flyers, brochures, signs, and other paper-and-ink-based media. Now, a majority of consumers expect to interact with (or, at the very least, see) digital information presented in just about every place they go.

If you want to stay up-to-date with consumer trends and give your patrons the immersive, memorable experience they’ve become accustomed to via their smartphones, television, and the internet at large, digital signage is basically a must.

Check out these other technologies your business needs to stand out and modernize the customer experience in 2023 and beyond.

6. Reduce Long-Term Advertising Costs & Go Greener

By replacing your business’s print communications (flyers, bulletins, brochures, etc.) with digital advertising, you can cut down on your long-term expenses for paper, ink, and other materials.

You’ll also inevitably cut down on the amount of paper and other material waste your business generates, which will help improve your environmental footprint. Even if you’re not overly concerned about going greener these days, making your operation more eco-friendly can be a major selling point for environmentally conscious consumers.

Aufderworld: Digital Signage Solutions and More

Interested in implementing digital signage displays in your Twin Cities building? Our Minneapolis team would be delighted to help you modernize your business.

Reach our office today at 763-233-7700 or contact us online to learn more about your digital signage opportunities.