Digital signage is a valuable tool in many areas of your business. It can advertise, direct, and inform – sometimes all three at once. And its vivid colors ensure that your clients won’t miss your message.

That said, any digital signage company worth its salt will tell you that placement matters for performance. Just like any sign, digital’s effectiveness is maximized with intelligent and contextual placement. Some places within a business are better fits for digital signage solutions than others.

So where can you find these places within yours?

Find Where People Congregate

Big crowds of customers mean more people around to see your message and thus experience its effects – go figure. However, there are additional reasons behind congregation spaces being prime spaces for digital signage, which will depend on your business and its function.

Take it from the audio-visual consultants at Aufderworld: Placing your digital signage in hot-spot areas is the best way to reap its message-conveying benefits and the benefits specific to your business’s industry.

The Retail and Food Industry

Digital signage is an attention-grabbing way to inform and attract customers to your restaurant or store. For example, bars can use digital signage to organize crowds.

A restaurant can use digital signage to announce specials, events, or new items on the menu. A retail space, as well, may use digital signage to announce upcoming sales or events.

Whatever your business needs to say to its customers, digital signage is a great way to make announcements in a tasteful and informative way. And because digital signage boosts sales, it is a valuable investment in your business.

Hotels and Resorts

Hotels and resorts, regardless of star ratings, should inform their guests of important information in a tasteful way. Loud signs or disruptive announcements otherwise are sure to put them off of your hotel. Especially in those larger hotels, guests stay in your hotel or resort to get away from the world and relax.

Fortunately, hotels can use the MyChannel function of Aufderworld’s digital signage to make sure their customers have convenient information. They can start their days with helpful information and find anything from basic amenities to events around the hotel or resort.

Senior Living or Multi-Unit Housing Facilities

Digital signage in senior living facilities can provide direction to visitors, reducing accumulation and confusion. It allows seamless instructions within a calm environment, keeping seniors relaxed and safe.

Aufderworld also offers hearing loop systems to accommodate hearing impaired individuals, specially designed for large, loud, or crowded facilities. For multi-unit housing facilities, we offer media rooms, video walls, and even the incredible technology involved in movie theaters.

With sound masking added to your system, your guests or residents can enjoy peace in the housing unit by blocking out excessive noise and emanating white noises that override noise distractions.

Bring Signage to the Forefront

Even if your digital signage conveys the most fascinating stuff around – awesome playlists, relevant information, event info, you name it – if clients have to crane their heads around to see it or cup a hand to their ear to hear it, it’s ineffective.  

Why? Because discomfort and inconvenience are more attention-grabbing than any content.

You want your messages to take center stage, not the hassle of perceiving it. So, the more in-your-face a digital sign can be, the better.

Don’t Forget Accessibility

With digital signage, you can post information about social media, interesting content, upcoming sales, or even just TV and other media to keep your customers engaged while they wait – just be sure everyone is able to access this critical information.

People with specific physical disabilities have a different eye level from fully abled people, so make sure to place your digital signage so that everyone can experience it and glean relevant information, not just those who interact with the world a certain way.

You'll best maximize your digital signage’s potential by maximizing the demographics it can reach.

Contact Aufderworld for Innovative Digital Signage Solutions

From commercial DIRECTV to hearing loop systems, the team with Aufderworld is more than proficient in a variety of new technologies. We’re experts, as our reviews more than reveal!

Whether you know what you need in digital signage or need advice, we’re always ready to help. For a one-stop audio-visual shop, give our Minneapolis office a call at 763-233-7700.